Adelphoi: NHS Health Scotland ‘Butts’

Project : NHS Health Scotland “Butts” Anti-Smoking Campaign Agency : The Bridge Production Company : Knucklehead Director : Ben & Joe Dempsey Adelphoi composers created the dark and dirty music for this commercial and then set to work to create an intensely repulsive audio atmosphere. The sound design treatment coveys the feeling of the confusion of our smoking teenager and the disgusting images that result from her habit.